Daily Archives: November 20, 2013

Tetra Pak DreamCap™

Developed over several years, DreamCap™ project started with discovering consumer needs. After a significant amount of ethnographic work, hundreds of concepts were developed and tested globally. While DreamCap™ was launched a couple of years back, it just was introduced in China early in 2013. DreamCap™ is Tetra Pak’s flagship on-the-go […]



Gladiator Garage Works™

Gladiator Garage Works™ started in Whirlpool as an ethnographic study in consumer’s homes. One of the discoveries of the ethnographic work was that garage’s was a place that Whirlpool was generally not present. In addition, if there were an old operating refrigerator stored in the garage, it was a power hog […]