Developed over several years, DreamCap™ project started with discovering consumer needs. After a significant amount of ethnographic work, hundreds of concepts were developed and tested globally. While DreamCap™ was launched a couple of years back, it just was introduced in China early in 2013. DreamCap™ is Tetra Pak’s flagship on-the-go / drink-from solution for the Tetra Prisma® Aseptic 330 Sq. package.