{"id":4,"date":"2010-03-01T08:00:49","date_gmt":"2010-03-01T13:00:49","guid":{"rendered":"http:\/\/kaylan.org\/?page_id=4"},"modified":"2014-06-12T12:09:03","modified_gmt":"2014-06-12T17:09:03","slug":"welcome","status":"publish","type":"page","link":"https:\/\/kaylan.org\/?page_id=4","title":{"rendered":"Our Consultancy"},"content":{"rendered":"<p>Kaylan Consultancy (Dallas) \/ Kaylan, LLC (Wyoming) is a US\u00a0based consultancy with an office in Chicago, specializing in packaging, consumer centric innovation and product strategy. We\u00a0have experience in automotive, appliance, and packaging industries.<\/p>\n<p>We\u00a0run projects globally, and through our\u00a0professional network, we\u00a0have access to professionals in Europe and in Asia, in addition to professionals in North America.<\/p>\n<p><strong>Our Mission and Our Beliefs Regarding Innovation<\/strong><\/p>\n<p>We do <span style=\"text-decoration: underline;\">not<\/span> use focus groups, or traditional market research, consumer panels, or even an occasional lead user. We do <span style=\"text-decoration: underline;\">not<\/span> believe in asking consumers what they need in a focus group, or in a market research activity. Instead, we believe in going into their homes or environments where they are purchasing and consuming products, and ethnographically observe what drives their decisions, and why. For this reason, we also perform in-context product testings with our concepts.<\/p>\n<p>You may have heard that what consumers <strong>say<\/strong>, what consumers <strong>do<\/strong>, and what consumers <strong>think<\/strong> are three different things. If that is the case, (we certainly think so), then observing them in their ethnographic environment is the shortest path to discover what they are truly thinking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaylan Consultancy (Dallas) \/ Kaylan, LLC (Wyoming) is a US\u00a0based consultancy with an office in Chicago, specializing in packaging, consumer centric innovation and product strategy. We\u00a0have experience in automotive, appliance, and packaging industries. We\u00a0run projects globally, and through our\u00a0professional network, we\u00a0have access to professionals in Europe and in Asia, in addition to professionals in North [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":779,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-4","page","type-page","status-publish","has-post-thumbnail","czr-hentry"],"_links":{"self":[{"href":"https:\/\/kaylan.org\/index.php?rest_route=\/wp\/v2\/pages\/4"}],"collection":[{"href":"https:\/\/kaylan.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kaylan.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kaylan.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kaylan.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":43,"href":"https:\/\/kaylan.org\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/kaylan.org\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions\/837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaylan.org\/index.php?rest_route=\/wp\/v2\/media\/779"}],"wp:attachment":[{"href":"https:\/\/kaylan.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}